Brand promotion concept for Smart Food, Sochi
Smart Food (Sochi) provides delivery of correct nutrition made by chef for each customer. Daily ration is developed individually based on your food preferences and goals. The result is a whole bag of tasty food delivered to your doorstep daily. And the word 'food' doesn't reflect the charm of it. I'd better call it 'cuisine haute couture'. Take, for example, Bulgur risotto with beetroot and tuna steak with spicy herbs, or Tabbouleh from quinoa with baked fennel. So, we developed social media brand promotion concept for that wonderful company. Which includes:
- brand analysis,
- competence analysis.
- audience analysis,
- mistakes made in current groups / pages / accounts,
- goals and tasks.
The next stage is developing a digital strategy for Smart Food brand promotion.