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Naming and logo design for Snegiri Village (Krasnaya Polyana)

Eco resort logo (version 2)

Eco resort logo (version 3)

Snegiri Village logo (version 8)

Snegiri Village logo (version 9)

Snegiri Village logo (version 10)

Eco resort logo (version 1)

Eco resort logo (version 4)

Eco resort logo (version 5)

Eco resort logo (version 6)

Eco resort logo (version 7)

Snegiri Village is a new eco resort in Krasnaya Polyana, Sochi - where the 22nd Winter Olympics took place. 5 months a year - November through March - skiers and snowboarders crowd the place. The rest of the year - so-called low season - big families with kids tend to rent the 2-storey wood cottages built in traditional Russian style.

But Snegiri was not the only option: we brainstormed a lot on the name. There were worthy options - all in Russian and their meaning would be lost in translation. Snegiri means bullfinches, red-chested little birds, one of the most popular symbols of Russia. 

(Yozhiki - the lower image, version 7 - means Little Hedgehogs. Yes, we know, it's a little absurd but couldn't resist the urge to draw them.)

Project team: 
Aleksandr TIKHONOV
Project manager
Yekaterina KHOKHLOVA
Art director
Natalya PLOTNIKOVA
Designer
Sophia ZYABBAROVA
Client manager