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Bigboards design for Continent, Sochi

The main goal of Continent company these days is raising sales of expanded clay-concrete blocks in Sochi area. The main slogan of their new outdoor ad campaign is: Block it! In this first series of bigboards we block humidit. New designs are coming soon.

Big board design for Continent: Humidity attacks? Block it! (version 1)

Big board design for Continent: Humidity attacks? Block it! (version 2)

Big board design for Continent: Humidity attacks? Block it! (version 3)

Creative team: 
Aleksandr TIKHONOV
Project manager
Yekaterina KHOKHLOVA
Art director
Natalya PLOTNIKOVA
Designer
Irina MOZZHUKHINA
Client manager